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our mission is simple.
We connect you to the heart of the home by building kitchen products that are practical, convenient, sustainable and are designed to serve you.
We use technology and innovation to enhance the way you interact with your kitchen. With the Smarter range of products, we save you time, money and energy without the hassle.
All our products are integrated through the Smarter app, a platform that provides connectivity between homes and lifestyles in a smarter and sustainable way.
Smarter's range brings smart features to everyday kitchen appliances, making them better suited to busy lives. We have been the recipient of several industry awards including winning the Design 100 Awards and CES Innovation Awards in 2017.
Save time and money.
Upgrade any standard fridge into a smart fridge with a plug and play mount. FridgeCam is our smart time and money-saving solution suitable for any fridge. It has been designed to save households up to £700 per year by eliminating food waste.
With FridgeCam you know what you have in, even when you're out.
Using the Smarter App you can keep track of your inventory, track expiry dates, and stay on top of your grocery shop through Tesco and Amazon Fresh integrations.
Worth £149.99 when you buy selected Zanussi cooling appliances from John Lewis
A kettle as smart as it looks.
The iKettle is a kitchen essential with lots of clever features such as 'Wake Up' and 'Home' modes. Configured to boil alongside your daily routine syncing to your morning alarm or as soon as you get home.
Ask 'Alexa, put the kettle on' and earn an extra few glorious minutes in bed.
Your Coffee. Your Way.
The coffee machine for the modern home.
Controlled from anywhere to produce your favourite cup. This includes bean-to-cup or filter, strength, grind coarseness and amount - providing you with ultimate control.
Transform your morning routine by brewing the perfect blend as soon as you get up, knowing a hot pot of your favourite roast is ready and waiting.
with your home.
'OK Google, boil the kettle' – now you can control our entire range of products using the power of your voice.
All of our smart products can be integrated with a range of third-party products such as Amazon Alexa, Google's Home-enabled devices, Apple's Siri-enabled devices and IFTTT.